• Advertising Information Problem: Advertising order entry and reporting was inconsistent and inaccurate across multiple brands. Production, Sales and executive management did not have adequate reporting to support decision making, planning compensation.
  • Solutions: Retooled the Ad Order Entry System across all magazine units resulting in better control, consistency, fewer billing and production errors and increased productivity.

    Built an advertising data warehouse and used advanced Excel Business Analytics and Intelligence to provide finance, production and sales managers with accurate, timely and customized advertising information.